Beyond Design: Creating Emotional Relevance - Lecture by Branko Lukic

London Design Festival '14

London

As part of the London Design Festival at the V&A 2014 thought leader, Branko Lukic - will present a discussion entitled 'Beyond Design: Creating Emotional Relevance.

Lukic dismisses design as we know it in order to show us that the future of design lies in a single-minded focus on emotional relevance.

Branko Lukic is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (www.nonobject.com), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world. Barry Katz helped to articulate the philosophy of the Nonobject. Barry is Professor of Design at the California College of the Arts, Consulting Professor at Stanford University, and Fellow at IDEO, Inc. He is the author, with Tim Brown, of Change By Design: How Design Thinking can Transform Organizations and Inspire Innovation, and Tectonic Shift: The Unstable History of Silicon Valley Design, to be published by the MIT Press.

Nonobject by Branko Lukik

Victoria & Albert Museum
The Lydia & Manfred Gorvy Lecture Theatre