Studio Formafantasma / Established & Sons - From Then On
October 2014
London
On the occasion of the London Design Festival and to celebrate the first ten years of Established and Sons, Studio Formafantasma designed "From then on," a deconstructed clock conceived in dialogue with the architecture of the company’s showroom.
"From then on" poetically visualises the ephemeral and enduring qualities of time through the use of timeless materials: marble, brass and fabric.
The installation Studio Formafantasma's own way to celebrate Established and Sons with five intimate and kinetic pieces, each of which represents the passage of time differently. “From then on” does not nostalgically look back, but looks forward to what is to come.
The installation is on view through all October at the Established and Sons HQ.
Time as a Circular Motion
Marble Clock/ Hour Revolution
A clock face in Carrara marble marks the slow pace of the hour as each revolution aligns the natural pattern of mineral veins across the concentric circles.
Fighting Time
Pendulum/ One Second Delay
Symbolically challenging the consequence of time, a pendulum sweeps a brush across a concave brass surface preventing the oxidization that naturally occurs by the second.
Time as Repeated Opposed Actions
Fan Clock/ Five Minute Movement
A fan unfolds and swings shut over 5 minutes; the repeated opposing action articulates the stability of a unit of time whilst playfully reminding us that our own internal measures of time vary.
Time as a Celebration of Instances
Saxophones/ Quarter Hour Repeat
Like sentinels of time, two Saxophones sound every fifteen minutes to announce and celebrate the experience of daily life as it evolves.
