Mismanaging Expectations
An article by Edwin Heathcote for the Financial Times
Edwin Heathcote interviews Neville Brody, the inventor of the Anti-Design Festival about his event for this year’s London Design Festival. Brody, a designer who considers himself a ‘visual thinker,’ emerged in punk-era London, and has a unique take on design and his concept.
Heathcote visited Brody in his studio in Islington in the hopes of discovering the inspiration behind the idea of anti-design. In the article, Brody is quoted saying “The point is to embrace failure, disappointment, to provoke debate….The idea is to remove design from commerciality.”
Edwin Heathcote likens the movement to the free-form festivals of the 1960s, and praises its unpredictability. He ends the article with a rumination of the future of design, and what possibilities remain after an anti-design festival.
Brody retorts by saying “We feel we’re here to mismanage peoples’ expectations. Our legacy will be to build our disappointment quota for next year…”
For more information on the Anti-design Festival go to www.antidesignfestival.com
