Nurturing the Inner Entrepreneur
by Alice Rawsthorn for the International Herald Tribune
In her latest article, Alice Rawsthorn discusses a ‘new’ hybrid system of design, whereby users are invited to tweak a design, to their own specifications, before purchasing it for themselves.
With this new diverse and creative approach to digital technologies: combining the autonomous approach of the user with the flexible production capabilities of digital manufacturing, the design world is once again set to debate the pros and cons of customisation or better yet, co-design.
