Film: Hella Jongerius: Contemporary Archetypes
16th May '09, 2:00pm
Museum of Arts & Design (MAD)
2 Columbus Circle, NY
To coincide with the exhibition ‘Object Factory: The Art of Industrial Ceramics’, The Museum of Arts and Design together with Design Onscreen present the new documentary short exploring the design approach of Internationally acclaimed Dutch designer Hella Jongerius.
Originally trained in textile design, Jongerius works in multiple media with equal dexterity. With unorthodox structures and lush palettes, Jongerius reinterprets classic forms by “adding a new dimension, a different function or a different story.”
The half-hour film, created by filmmaker Amie Knox, explores Jongerius' design process through interviews with the designer and her assistants, the manufacturers of her designs and the curators and retailers who admire her work. The film screening is followed by a question and answer session with Jongerius and Knox.
