DeTnk: same great taste, fewer calories...

14th January '09

Here at the office we have been keeping a close eye on the peaks and slumps of the global financial markets and have witnessed the mood shifting from a culture of excess to one of a certain frugality, or should we say, austerity. 

Pre-Christmas discounting, non-existent bonuses, and a shift from Champagne to Prosecco... need we say more?

To adjust to the spirit of the times, we too have decided (or rather, have been forced) to trim our excesses. As a result, we have shed a few pounds, and the letter 'a' from our name.

With immediate effect, we will now be known as DeTnk.

Seriously.

The small print: this decision has, in fact, been enforced by another media business who felt our name infringed upon their name and believed that we were trading off their reputation and existence. As madness prevailed, lawyers got involved.

In the interests of peace and happiness in these turbulent times, we generously 'repositioned' our name to escape the future pettiness of the situation. The result is now DeTnk.  Same great taste, fewer calories

Now that this is settled we can continue to bring you the best in international design and refocus our attention on the exciting projects we have in the mix for the year ahead.