Jack Mama and Clive van Heerden of Philips Design at the DeTank.tv Studio

Jack Mama, Creative Director at Philips, and Clive van Heerden, Senior Director of design-led innovation at Philips, discuss the aims, benefits and outcomes of the Design Probe programme at Philips Design.

This unique foresighting initiative, which tracks emerging developments in five main areas – politics, economics, environment, technology and culture – is aimed at understanding ‘lifstyle’ post 2020.

While challenging conventional ways of thinking the Design Probe research initiative develops concepts such as ‘Electronic Tatoo’ and ‘Bubelle’ in the hopes of stimulating debate and fostering a prosperous relationship between business and innovation.