Frieze to launch a Los Angeles art fair at Paramount Studios in 2019

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Frieze Fairs, which manages prestigious art fairs in London and New York, will soon be landing in Los Angeles. Frieze LA, which will feature work from 60 international galleries at Paramount Studios, will kick off in February 2019, the company is expected to announce Thursday.

Serving as executive director of the Southern California fair will be L.A. native Bettina Korek. Korek is a member of the Los Angeles County Arts Commission, has organized gallery programs as part of the Getty Foundation's Pacific Standard Time initiative and is founder of ForYourArt, an L.A.-based arts organization that staged artist projects, exhibitions and events.

The announcement comes almost two years after Endeavor, the Hollywood entertainment firm, announced it would buy a major stake in the fair.

"Frieze LA will extend beyond the fair at Paramount Studios into greater Los Angeles," Korek said via email. "As in New York and London, we want to create a week for artists, collectors, curators and galleries from around the world to come together to interact and engage with the art scene across the city."

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