All About The Flash: Why Museum Buildings Are Upscaling
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“The old world of museums as quiet, cavernous halls displaying collections of objects for those willing to make the trek is having to adapt. While perhaps branding was once sniffed at in cultural institutions as the dark arts of commercial witchery, today it is a key part of the show. In an age of flashy soundbites and stories told dramatically, most commonly on a digital platform, museums recognise the need to stretch well beyond their physical boundaries.”
