Why London Now?
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London is widely considered one of the leading cultural melting pots of the world. The vast city is home to an enormous diversity of talent, all of whom are attracted by its vibrancy and ever-changing ability to push creative boundaries. London's talent is sought after and spreads its wings far and wide across the globe, but always comes back to roost.
In this short film, leading designers and entrepreneurs talk about what makes London so special.
Movie produced by Max Fraser and Aaron Stone.
