The Cube by Electrolux

The Cube by Electrolux

The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.

The Cube by Electrolux will offer guests wonderful, exclusive food experiences,” says Neil Gannon, Director of Marketing Expertise, Electrolux. “While guests enjoy the evening, we also want to give them the opportunity to interact and learn from the professionals we work with. By sharing professional shortcuts we want to show people it doesn’t have to be difficult or expensive to create great experiences as long as you have the right tools.”

Two Electrolux Cubes will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations. The transparent and semi-transparent structures will be seen atop of monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden but only for three months at each location.

The Cube by Electrolux will feature a different hand-picked resident chef at each venue and will offer tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. When guests first arrive the 140sqm space will be open for entertaining and some great sightseeing, especially from the external platform. When dinner is served the concealed dining table will drop from the ceiling to seat the 18 guests before being raised again for after-dinner drinks and mingling.

Book your special Electrolux Cube experience

The Cube by Electrolux will offer meals twice a day, everyday for three months in each location – lunch between 12:30 and 15:00 and dinner from 18:00 to 23:00 during the week and special brunch and dinner times at the weekend. Booking can be made on-line at www.electrolux.com/cube


The Cube by Electrolux - Brussels exterior
The Cube by Electrolux - Brussels exterior
The Cube by Electrolux - Parc du Cinquantenaire
The Cube by Electrolux - Parc du Cinquantenaire



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