Jerry Helling at the DeTank.tv Studio
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Jerry Helling, Creative Director of the US furniture company Bernhardt Design talks with Max Fraser at the DeTank.tv Studio at Tent.
Helling, who was responsible for bringing Ross Lovegrove, Jaime Hayon, Fabien Baron, PearsonLloyd and Jeffrey Bernett to Bernhardt’s 25-year-old design division, discusses his thoughts on the state of American design, his reasons for expanding into the European market, and his views on the emergence of DesignArt.
