‘Rapid Response Collecting’ At The V&A Museum
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"The Victoria & Albert Museum is to start collecting contemporary paraphernalia, such as IKEA teddy bears and a pair of Katy Perry brand false eyelashes.
The objects will go on display in a new gallery in the V&A, opening on July 5.
The museum recently acquired the objects as part of a new tactic called “Rapid Response Collecting.”
The gallery will be updated regularly, in an effort to be responsive to the latest global events, technological advances, political events or pop culture phenomena.
