'Fetishism' an exhibition curated by Lidewij Edelkoort and Philip Fimmano

Milan Furniture Fair DeTnk Features 2014

Milan

During 2014’s Salone Internazionale del Mobile, Edelkoort Exhibitions presents an inspirational exhibition to express a newly emerging trend in design and culture...

Lidewij Edelkoort forecasts that we are heading towards a future where FETISHISM will merge the sensual with the primitive, espousing the animistic and the primal all at the same time. The Ventura Lambrate exhibition will illustrate these ideas through the form of an audiovisual installation and the display of several design objects.

Edelkoort explains this emerging phenomena:

“Humble everyday objects can attach us to a different place, another time or an alternative state of mind. Our smartphones and tablets could therefore be considered fetishes too. After all, the word ‘fetish’ harks from West Africa, therefore, a more primitive aspect of the current mania for Africa is fitting and to be expected. Colouring style brown instead of black.”

Curated by Edelkoort and Philip Fimmano, FETISHISM will include several works from Pepe Heykoop’s Skin Collection, instinctive garments by Femke Agema, primal installations by Brynjar Sigurdarson and a new fetishistic chair by Rodrigo Almeida. The event will launch Edelkoort’s latest books: LUSCIOUS, a Bloom book focusing on Brazil as a source of design inspiration, and FETISHISM IN FASHION, exploring the influence of fetishism on design and culture.

Via Ventura 15, Milan, Italy

BLOOM:(Luscious featuring the studio of Rodrigo Almeida photo © Ruy Teixeira

BLOOM:(Luscious featuring the studio of Marcelo Rosenbaum photo © Ruy Teixeira

BLOOM:(Luscious featuring the studio of Hugo França photo © Ruy Teixeira

BLOOM:(Luscious featuring the studio of Carlos Motta photo © Ruy Teixeira

Chair Exú Asanà, 2013 by Rodrigo Almeida; The Edelkoort Design Collection, Paris

Thonet Couple, 2013 by Pepe Heykoop; photo © Annemarijne Bax

Office Chair (XXL Black), 2012 by Pepe Heykoop; photo © Annemarijne Bax

Sticks, 2012 (detail) by Brynjar Sigurdarson; a product of Spark Design Space; photo © Vigfús Birgisson

Willow Hut Creature by Femke Agema; photo © Roel Determeijer; art direction: Bas Koopmans

Snowflake Creature by Femke Agema; photo © Roel Determeijer; art direction: Bas Koopmans