Moooi 2014 new collection presentation at via Savona 56
Milan Furniture Fair DeTnk Features 2014
Milan
From the 7th to the 13th of April, for the 53rd edition of the Salone del Mobile, Moooi welcomes you to enjoy and gather inspiration at their presentation in via Savona 56. Moooi is looking forward to transforming the grand space of 1.700 m2 into an assembly of vibrant living quarters and original product displays, blended into the timeless atmospheres of a unique exhibition of awe-inspiring photographs by Massimo Listri.
An exhibition of Massimo Listri’s photography envelops and blends into the living quarters with endless perspective and historical content, conveying at the same time a deeper sense of meaning to the public. ‘We try to reach out to people and give them an experience that touches them in their heart and inspires them’, explains Moooi’s CEO and co-Founder Casper Vissers, and, having seen the richness of the details and the magnificence of the interiors highlighted by Listri’s photography, it comes as no surprise that Moooi has invited him to showcase a selection of his amazing works of art during this year’s collection presentation. Moooi’s Art Director and co-Founder Marcel Wanders explains: ‘In a world which is dominated by the new, we like to see our works in the context of eternity. Massimo Listri is the closest ambassador of this eternal heritage'.
Especially for this exhibition a selection of his photographs is reproduced on a very grand scale, almost reaching the sky with their majestic height of 4,5 meters. This way Moooi wants to make sure to reach and inspire with a sensational combination of ground-breaking products and glorious settings, a must-see during Salone del Mobile 2014.
This year the living quarters will be furnished with items from the current collection and many new, thrilling creations by Alvin Tjitrowirjo, Bertjan Pot, Danny Fang, Joost van Bleiswijk & Kiki van Eijk, Marcel Wanders, Scholten & Baijings and Studio Job.
Moooi 2014 new collection presentation at via Savona 56 Art photography (background) by Massimo Listri / Photography by Nicole Marnati
Moooi 2014 new collection presentation at via Savona 56 Art photography (background) by Massimo Listri / Photography by Nicole Marnati
Moooi 2014 new collection presentation at via Savona 56 Art photography (background) by Massimo Listri / Photography by Nicole Marnati
Moooi 2014 new collection presentation at via Savona 56 Art photography (background) by Massimo Listri / Photography by Nicole Marnati
