Less and More: The Design Ethos of Dieter Rams

27 August '11 - 20 February '12

San Francisco

The San Francisco Museum of Modern Art will host 'Less and More: The Design Ethos of Dieter Rams' from 27th of August through the 20th of February 2012. The exhibition include 200-plus sketches, prototypes, and original products will be organized into sections, elucidating the designer's modernist philosophy.

Dieter Rams is widely regarded as one of the most influential industrial designers of our times. Many of his works have achieved iconic status while his ideas (and in particular his advocacy for "less but better" design) have proved formative for a contemporary culture concerned with design ethics and sustainability.

For more than 40 years, Rams served as lead designer for Braun and also led the design team for the furniture and shelving company Vitsoe. The exhibition, originally organized and produced by Suntory Museum Osaka in collaboration with Fuchu Art Museum in Japan, surveys the designer's work while pointing to some key influences in contemporary design (Apple, among them).

Studio 2 with LE1 loudspeaker on the Vitsoe 606 Universal Shelving System at the Knoll showroom, Wiesbaden by Dieter Rams